Vice President of Marketing - Daxxify

Job Summary:

The Vice President of Marketing for Daxxify will lead the development and execution of strategic marketing initiatives designed to elevate brand awareness, drive customer engagement, and support business growth within the medical aesthetics market. This role will oversee both HCP and direct-to-consumer advertising efforts, while leading a high-performing marketing team focused on positioning Daxxify as a leader in innovative injectable treatments. The ideal candidate is a visionary and collaborative leader with deep expertise in brand strategy, consumer marketing, and cross-functional partnership, capable of aligning marketing initiatives with evolving market trends and organizational objectives.

Reporting to:    Chief Marketing Officer   

Responsibilities/Essential Duties:

• Develop and execute a comprehensive direct-to-consumer marketing strategy that supports brand growth, customer engagement, and commercial objectives for Daxxify.
• Analyze market trends, competitive activity, and consumer insights to inform strategic planning and optimize marketing initiatives.
• Establish and maintain a strong, consistent brand identity across all consumer and HCP touchpoints, ensuring alignmen