Senior Creative Strategist - DTC / eCommerce

The Role

Most agencies treat creative as an output, we treat it as a growth lever.

We're looking for an experienced Senior Creative Strategist who knows how to turn customer insights, performance data and direct-response principles into creative that drives growth for DTC/eCommerce brands.

You'll own the ad creative across a portfolio of eCommerce brands in the USA and Canada, developing concepts, angles, messaging, creative briefs and testing strategies that drive measurable commercial results.

You'll be part of a high-performing cross-functional Squad, working alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter. Together, you'll work towards a shared goal: driving growth for our eCommerce clients.

This role is not for someone still learning the fundamentals of performance creative.

Your day to day

Own the ad creative across a portfolio of DTC/eCommerce brands, developing creative strategy and testing roadmaps aligned with client growth objectives.

• Analyse creative performance to identify winning concepts, diagnose underperformance and turn insights into actionable testing and iteration opportunities.
• Develop performance-driven creative concepts, including angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video