Senior Digital Marketing Manager

About Right Formula At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport. Role Overview Sponsors invest in sport to be seen, understood and remembered. The mechanics of how that happens have moved: fans and stakeholders discover, form opinions and make decisions across platforms, feeds, search, AI assistants and brand-owned destinations. This role determines how our clients' sponsorship assets traverse that broad landscape. It covers three connected disciplines: Discovery, Platforms and Distribution, and Amplification. It exists to make our clients' partnerships measurably more visible and more persuasive in the places fans and stakeholders actually are. This is not a media buying role. We are not competing with global media agencies on trading, footprint or rates. This role owns the strategy and operations of distribution, briefs client media agencies where relevant, and holds a narrow, fast-moving amplification budget for moment-driven activity. Key Responsibilities Discovery: Visibility in Search and AI Answers Own how our clients appear when fans, media and commercial audiences seek inform