Brand Manager – Esports Teamfight Tactics
Brand Manager – Teamfight Tactics
Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a player by building trust, inspiring fandom, and creating meaningful experiences across every touchpoint. For Teamfight Tactics, this means celebrating the strategy, creativity, and competitive mastery at the heart of the game while growing a passionate global community around it.
As a Brand Manager II for Teamfight Tactics, you will primarily lead publishing and brand marketing efforts for TFT Esports (approx. 80% of your scope) while supporting broader TFT publishing initiatives and evergreen brand priorities (approx. 20%). You'll help strengthen TFT's competitive identity through integrated campaigns, compelling storytelling, and player-first experiences that celebrate the game's global esports ecosystem. 80% Esports / 20% Game
This is a highly collaborative role that works across Creative, Communications, Social, Regional Publishing, Esports Product, Broadcast, Community, and Production teams to deliver impactful campaigns that grow fandom and support business outcomes.
You will report to the Senior Manager, Brand Marketing and this role can be based in Mexico city or LAX.
Responsibilities:
Brand Strategy & Camp