Brand Manager - Unpublished R&D Product
Brand Management at Riot is focused on our players. Our mission is to make it better to be a player by building trust, inspiring fandom, and delivering meaningful experiences that resonate globally.
As a Brand Manager for an undisclosed R&D game, reporting to the Director of Global Brand Management, you will help introduce a brand-new product to players for the very first time. This is a rare opportunity to be an early pioneer, shaping how this product shows up in the world, how players first experience it, and how the brand and live service evolve over time.
You will be focused on driving go-to-market strategy and executing global player experiences that bring this new game to life, operating at the intersection of product, publishing, and creative to align teams, build momentum, and deliver key moments with clarity, craft, and operational excellence. This role is ideal for a highly organized, execution-driven brand marketer who thrives in ambiguity and loves bringing big moments to market.
Responsibilities
- Deliver against global go-to-market strategy, translating global game experiences into clear, actionable marketing plans, briefs, and milestones that teams can execute against with confidence
- Lead execution of cross-functional campaigns end-to-end, from framing objectives and defining audiences through creativ
