Head of Marketing

First, a note from the Founder

Hi. I'm Edward. Twenty-five years ago, my dad and I started ROAD iD in his basement with two credit cards and a fax machine. (Yes, a fax machine. It was a different time.)

Since then, we've built a portfolio of eCommerce brands that people genuinely love: ROAD iD, DOG iD, and Rack Rabbit. We've done it the hard way and the fun way, which turn out to be the same way: by delivering a product, service, and journey so blindingly awesome that customers can't help but share it.

Now I'm looking for someone to run the marketing machine. Not the brand soul. The machine. Let me explain the difference, because it matters, and because the right person is going to love it.

Our brands are founder-forward. Many of the emails come from me. The voice is often mine. That's not about ego, it's strategy, and it works because we believe that customers want to buy from real people, not companies, not brands. People. So, at every touchpoint, we attempt to sound, feel, and act like actual people - whether that’s a “Founders Fodder” email from me, an expertly crafted customer service reply from Bethany, or a perfectly packed shipment from Becky.

That’s the soul: it’s nonnegotiable and it’s our biggest unfair advantage. The machine is everything that scales it: the budgets, the systems, the forecasts, the team, the creative supply chain, the numbers. That’s what I’m handing you.

What we need is a