About us

Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are looking for a Senior User Acquisition Manager to own and scale Facebook(Meta) for one of our core D2C subscription products. The funnel is simple: ad → quiz → trial → subscription (web-to-web). The scale is not: 40+ countries, 20+ languages, one of the largest Meta budgets in its category.

You will be measured on two numbers: daily subscriptions and cohort ROI — not clicks, not CTR, not platform-reported ROAS.

You'll operate with serious leverage: an API-driven build pipeline and AI tooling handle the mechanical work. Your job is judgment — what to scale, what to cut, where the next dollar goes. The bar is high and so is the upside: performance here is directly and significantly rewarded, and strong operators take on bi