Senior User Acquisition Manager
Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/
About The Role
We are looking for Senior User Acquisition Manager (UAM) to take full ownership of TikTok acquisition for D2C products. This is a hands-on media buying role. You will be the owner of TikTok as an acquisition channel for your brand: from account structure, bidding and budget allocation to creative testing, measurement and scaling. You will work against real revenue data (CPA, ROAS, payback), not surface-level platform metrics, and you are expected to find and unlock new growth levers on your own.
We work AI-first, so we also expect you to use Claude and automation to speed up campaign builds, analysis, reporting and optimization.
Key Responsibilities
Own all TikTok acquisition: strategy, execution, and results.
Scale spend profitably across geos and funnels while holding CPA, ROA
