Manager/Senior Manager - China Marketing
About the role
Rystad Energy is seeking an enthusiastic, energetic, analytical, and adaptable Senior Marketing Manager to join our regional marketing team in Beijing. The ideal candidate will support the development and growth of regional marketing for Greater China, including, but not limited to, owning and driving regional marketing campaigns spanning brand awareness, event marketing, digital marketing and lead generation, while also supporting client-facing marketing initiatives for Mainland China. You will be part of the APAC regional marketing team and work closely with the global marketing verticals, regional commercial teams and other corporate teams, joining meetings and aligning with frameworks and best practices to understand and align strategies.
Key responsibilities
- Overall responsible for developing and executing Rystad Energy’s regional marketing plans (for APAC) and campaigns for the Greater China subregion and continuously optimizing based on success scores.
- Develop and execute the Account-Based Marketing strategy and activities for selected key regional accounts, including email campaigns, as part of the Client Marketing strategy.
- Partner with the growth marketing team to drive paid search, conversion rate optimization, lead nurturing and technical landing pages
