Manager, Digital Analytics & Insights

Company Profile  

At Sand Cherry Associates, we excel in the design and delivery of strategic customer-centric initiatives through digitally native, data-empowered solutions.  Our client’s confidence in us is centered on exceptionally skilled, high-energy talent working with the support of the full Sand Cherry team.  Finding the right match for this role is a critical aspect of continuing that success.   

Overview  

 The Manager, Digital Analytics & Insights is responsible for transforming digital and customer data into actionable insights that improve website performance, customer experiences, marketing effectiveness, and business results. This role will lead analytics for the 2nd largest website in the Houston market with millions of webpages and high demand traffic flow in a digital ecosystem. This role will serve as the analytics leader within the Digital Marketing organization. This role uses data to identify opportunities, uncover customer pain points, evaluate marketing performance, and recommend improvements across the digital customer journey. This role goes beyond reporting to proactively identify trends, opportunities, and barriers that impact how customers discover, navigate, and engage with a large-scale digital ecosystem. The Manager will analyze website behavior, digital marketing channels, search trends, customer journeys, and conversion performance to develop