Lead Senior Designer, Product Brand & Vision

What's the Short Version?

The Lead Sr Designer, Product Brand & Vision owns product and brand clarity across a portfolio of private label and licensed retail brands. This role is accountable for designing and managing the clear, differentiated product solutions, strategies and seasonal narratives, ensuring consistent brand expression, customer and consumer relevance, and alignment with business goals.

 

What Will You Be Doing?

• Define and own product direction from inspiration and concept through execution, ensuring design solutions deliver against brand vision, customer and consumer relevance, and commercial goals.
• Create and deliver compelling design concepts, seasonal presentations, and strategic storytelling tools that inspire alignment and drive executive decision-making.
• Collaborate with merchandising and other cross-functional team members to determine and gain agreement on direction and execution throughout the product creation process; establish understanding of the product and process to facilitate buy-in from the team and management.
• Own and drive product-brand clarity across assigned brands, ensuring each maintai