Director of Lifecycle Marketing

Who We Are

Sans is on a mission to build the next great consumer hardware brand, with a laser focus on products that help people live healthier lives at home. We started with a category-leading air purifier before expanding to a best-in-class countertop water purifier that actually works to eliminate harmful contaminants – and our product roadmap is just getting started.

We’re a small, ambitious team that believes deeply in our ability to create a meaningful consumer brand. We move fast, learn quickly, and consistently outperform much larger competitors.

Your Role

Lifecycle Marketing is a core growth and profitability engine at Sans. It is responsible for how we convert, engage, and retain customers - and ultimately how we drive long-term customer value.

The Director of Lifecycle Marketing will own lifecycle as a business within the business, with clear accountability for retention, LTV, and lifecycle-driven revenue across email, SMS, subscriptions, and direct mail. This role will also own new customer conversion through lead / drip series & re-engagement strategies. This role will define the lifecycle strategy, build scalable systems, and lead a team to drive both short-term revenue and long-term contribution margin.

This role reports directly to the President and partners closely with Growth, eCommerce, Product, CX, and Creative.

The ideal candidate has deep experience owning lifecycle revenu