Manager, Marketing & Fan Engagement

Reporting to the Director, Marketing & Fan Engagement, this role plays a key part in developing and delivering marketing and brand initiatives to Rider Nation and external stakeholders. The Manager, Marketing & Fan Engagement, will lead a team focused on marketing strategy, digital engagement, data-driven lifecycle marketing, and fan conversion. 

Key Responsibilities 

Marketing Strategy & Execution 

• Develop and implement marketing strategies to grow the Rider brand, drive ticket sales, and enhance fan engagement. 

• Oversee the brand's presence across all marketing channels, ensuring cohesive messaging and alignment with organizational objectives. 

• Collaborate with internal and external creative teams to develop digital and traditional marketing assets. 

• Lead advertising efforts by working closely with the Club’s ad agency on campaign ideation, media planning, and execution. 

• Optimize advertising strategies to ensure maximum reach, engagement, and ROI across digital, broadcast, print, and out-of-home channels. 

• Proactively developing creative programs to drive revenue streams, digital traffic, fan engagement, fan rewards, data acquisition and sales conversion. 

Lifecycle Marketing & Fan Engagement </