Social Media Manager | Digital | Ogilvy Africa
Role Summary
The Social Media Manager plays a crucial role in developing and executing social media strategies for our clients. Their primary focus is to build and maintain a strong online presence, engage with the target audience, and promote brand awareness for our clients. The role involves monitoring social media trends, analyzing data, and implementing tactics to improve the client's social media performance and achieve specific business goals.
As a practitioner and leader within the team, the Social Media Manager is responsible for creating, curating, and managing content across various social media platforms. They will develop and execute social media strategies, monitor performance metrics, and engage with the online community to drive engagement and growth. This role also includes the direct supervision and mentorship of Social Media Executives.
Key Responsibilities
Strategy Development
- Develop and implement comprehensive social media strategies aligned with clients' business goals and objectives.
- Identify target audiences and tailor content to effectively reach, resonance, and engage them.
- Stay updated with industry trends, platform updates, and emerging social media channels to adapt strategies proactively.<
