Strategy Analyst

Job Summary

The Strategy Analyst helps identify business, consumer, and cultural opportunities that unlock growth for brands. The role combines consumer understanding, cultural intelligence, category analysis, digital performance data, and strategic thinking to develop actionable recommendations that improve brand relevance, effectiveness, and business performance.

Working closely with Strategy, Creative, social media, Media, Influence, Client Service, and partner teams, the Strategy Analyst translates business challenges into consumer insights, consumer insights into strategic direction, and strategic direction into measurable outcomes. The role serves as the bridge between consumers, culture, data, and creativity, ensuring that strategies and campaigns are grounded in real audience understanding.

1. Key Performance Areas

• Trendspotting & Cultural Analysis
  • Monitor social platforms to identify emerging trends, cultural conversations, memes, and viral content.
  • Provide real-time insights into cultural shifts and audience behaviours.
  • Track platform updates and emerging digital opportunities.
• Socia