Product Manager

Your mission

The Product Manager is responsible for developing the strategic plan and setting the product roadmap and championing the marketing plan for all programs, including new program introductions and enhancement to existing programs. The Product Manager plays a key leadership role in managing implementation of the strategic product roadmap and annual marketing plan; achieving enrollment, revenue and profitability targets for new and existing products; launching new products/initiatives; managing stakeholder relationships; and establishing metrics and processes for monitoring success

Tasks and Responsabilities

• Lead development of the strategic plan, product marketing roadmap, and marketing plan for new program introductions; resource, manage, and support the prioritization and completion of projects with internal and external stakeholder
• Collaborate with the Academic and Admissions Teams to develop compelling, differentiated product messaging and positioning throughout the costumer journey
• Develop marketing and communications plans to effectively position programs in their respective markets.
• Create outstanding materials and collaborate in the development of high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition
• Develop a deep understanding of relevant markets, including the competitive landscape, target segments, a