Creator Strategy & Growth Manager
We're looking for a Creator Strategy and Growth Manager to join our Creator Strategy team, within our Marketing team, in our Barcelona studio hub on a hybrid basis (2 days in office). This is a Fixed Term Contract of 6+ months.
At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
The Marketing team deeply understands a game’s audience, creative strategy and priorities. They are the glue between the Brand, Product, and our Player Communities that will redefine our social strategy to amplify our games across new and existing social channels while building a meaningful community for our players.
What You Will Do
You'll help shape and run the influencer marketing initiatives that turn creator content into measurable impact - managing budget, agency relationships, and the day-to-day operations that keep every campaign on track.
You'll balance performance-oriented influencer marketing (installs, CPI, ROAS) with brand-oriented influencer marketing (awareness, community, brand voice), working closely with UA/performance marketing, brand and legal/IP teams. Staying on top of market trends and best practices in mobile performance marketing are key. Responsibilities include:
- Run Influencer Marketing Operations: Own creator selection and vetting, content brief coordination, and campaign flighting across YouTube, Meta, TikTok, and Twitch for multiple game titles.
- Own Agency Relationships: Negotiate rates with talent agencies, resolving day-to-day issues as campaigns run.
- Support Influencer Marketing Strategy: Help shape the creator strategy across the portfolio and translate it into operational plans, timelines, and campaign briefs.
- Help Build and Share Strategy Decks: Share influencer campaign plans and budget scenarios with cross-functional stakeholders, including performance/UA audiences who expect CPI and CPM, not just reach and volume metrics.
- Manage Vendor Operations: Onboard new creator and agency suppliers and liaise with procurement and finance teams to keep operations.
- Track Performance: Use MMPs (Singular, Adjust, AppsFlyer) and dashboarding tools (Looker) to monitor influencer campaign performance across funnel stages and trigger optimizations.
- Own Reporting Cadence: Deliver campaign recaps, end-of-campaign wrap reports with learnings, and executive-level presentations, keeping stakeholders aligned on both strategy and execution status.
What We're Looking For
We're seeking an experienced, execution-focused Creator Strategy and Growth Manager who can help shape influencer marketing strategy and run the day-to-day operations that bring it to life. Qualifications include:
- Bachelor’s degree in Marketing, Business, or a related field
- Experience in influencer marketing, creator marketing, or a related discipline, ideally in gaming
- Strong knowledge of CPM/rate benchmarks and hands-on experience negotiating pricing and terms with talent agencies
- Comfort owning operational details — contracts, invoices, budget pacing, vendor paperwork — alongside higher-level strategy
- Strong analytical skills
- Strong Google Sheets/Excel skills, plus working knowledge of MMPs and data visualization tools (ideally Looker)
- Clear, confident written and verbal communication for both internal stakeholders and external agency partners
- Comfort prioritizing across competing timelines and stakeholders, context-switching between brand voices, and understanding of IP guidelines across a portfolio of titles
Bonus Points
- Gaming industry experience
- Knowledge of creator/ambassador programs and reward mechanisms (e.g. rewarded deep links, promo codes)
- Experience working directly with UA/performance marketing teams on influencer and creator marketing
- Familiar