Product Marketing Manager, Live Events

Scopely is looking for a Product Marketing Manager, Live Events, to join our Pokémon GO! Team in Mexico City on a hybrid basis, working 3 days a week from the hub.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

What You Will Do 

In this role, you’ll lead product marketing for our global portfolio of real-world Pokémon GO experiences, from major tentpole events to scaled live event programs.

You will combine strategic thinking, creative marketing, cross-functional leadership, and an AI-forward mindset to shape the positioning, branding, and market launch of Pokémon GO live events. You will translate product, player, and business priorities into compelling reasons for Trainers to participate both in-game and in the real world, while using advanced AI tools to accelerate insights, planning, creative exploration, and execution.

• Own the end-to-end product marketing strategy for assigned Pokémon GO live events, defining objectives, audiences, positioning, marketing approach,