Product Marketing Manager, Live Events Pokémon GO

The Pokémon GO team is looking for a Product Marketing Manager, Live Events to lead product marketing for our global portfolio of real-world Pokémon GO experiences, from major tentpole events to scaled live event programs.

This role is expected to focus primarily on Live Events across APAC, including Japan, while also supporting Live Events initiatives at the global level. You will combine strategic thinking, creative marketing, cross-functional leadership, and an AI-forward mindset to shape how Pokémon GO live events are positioned, branded, and brought to market. You will translate product, player, and business priorities into compelling reasons for Trainers to participate both in-game and in the real world, while using advanced AI tools to accelerate insights, planning, creative exploration, and execution.

You will partner closely with Live Events Production, Game Design, Product Management, Creative, Community, Social, CRM, Communications/PR, Analytics, regional marketing teams, and other cross-functional partners to create and execute go-to-market plans for Pokémon GO live event experiences. You will also collaborate with key external partners to align on strategy, creative, communications, and approvals while maintaining the quality standards expected of Pokémon GO.

What You Will Do

• Lead Live Events marketing strategy. Own the end-to-end produc