Paid Creative Strategist (w/ a Sense of Humor)

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don't always approve of what we do, but the millions of people we've entertained over the years do.

Our paid ads are the front door to all of that. They're entertaining enough that people can’t turn away, and clear enough about the product that they want to buy. Balancing both of those at once, every week, at scale, across dozens and dozens of new ads per week is the job.

The role

We're looking for a Lead Creative Strategist to own paid creative at Shinesty: what gets made, why, in what order, whether it worked (or not) and what we do next as a result. Photo and video, in-house and agency, Meta first and all other channels second. You report directly to our co-founder and CMO, and you lead our in-house paid creative producer(s) plus the agencies that contribute ads to our account.

This is a player/coach role, and we mean both halves. You'll set the creative roadmap, run the testing pipeline, and manage the people and partners producing against it. You'll also personally concept, script, and likely ship most of the best ads in the account.

The person we want has an unfair amount of ideas and the grit to get them produced and tested. But ideas alone don't cut it here. You have to love the numbers as much as the comedy and ad creativity: reading creative analytics, spotting what's scaling and why, helping ki