About the Company

Simile is The Simulation Company. We simulate human behavior to keep people at the center of the decisions that shape the world. With AI, anyone can create a product, a campaign, a policy, or a script — the bottleneck has moved upstream. The hard question is no longer whether you can create something, but what to create, for whom, and how to bring it to life. Those are fundamentally human decisions, and they shouldn't be left to chance or handed off to an algorithm. We're building the infrastructure to understand human behavior at scale and to represent humans in an increasingly agentic world. Our mission is to simulate all eight billion people on earth.

We launched seven months ago. Since then we've grown revenue 5x, built a new foundation model for human behavior that has run tens of millions of simulations for F100 enterprises, trained a first-of-its-kind confidence model that predicts the accuracy of every simulation, and released the first product that lets organizations verifiably predict the future. The world's leading companies use Simile to make business-critical decisions — from consumer leaders like CVS Health and Wealthfront to professional services organizations like Deloitte and Gallup — strategizing product launches, entering new markets, and forecasting earnings calls.

We've raised over $200M at a $2B pos