Performance Marketing Manager

• Develop and implement comprehensive performance marketing strategies to drive B2B customer acquisition, retention, increase conversion, and revenue growth.
• Manage all online and offline advertising campaigns including planning, execution, optimization, and reporting.
• Utilize data analytics and performance metrics to identify opportunities for optimization and drive continuous improvement.
• Collaborate with cross-functional teams including creative, business development, and analytics to develop and execute integrated marketing campaigns include ads, sales tools, SEM, and SEO.
• Manage and optimize Search (CPC) and Display (CPM) campaigns.
• Conduct A/B testing and multivariate testing to optimize campaign performance, Cost per Acquisition (CPA) and maximize ROI.
• Stay up-to-date with the latest trends, technologies, and best practices in performance marketing.
• Provide regular reports and insights to stakeholders on campaign performance, KPIs, and key metrics.
• Allocate budgets and analyse and recommend modifications to ad spends.
• Manage creative and digital agencies and create campaign activation.
• Leverage on Salesforce to track and analyze the performance marketing campaigns, monitor key metrics like lead generation, conversion rates, and customer acquisition costs.

Requirements

• Bachelor's degree in marketing, communications, or related field.
• Prov