Audience Development Executive

The Audience Development Executive grows and deepens the audience for Sony Music's C-POP and J-POP repertoire across Taiwan, Hong Kong and Southeast Asia. You will own how fans find our artists, how they move from a first stream to a committed fan, and how we understand and act on what those audiences tell us. 

C-POP and J-POP are two of the fastest-moving parts of our regional business, with releases and campaigns increasingly running across several markets at once and audience behaviour that differs sharply between the two. This role is the connective tissue: setting audience strategy per artist and per release, coordinating rollout across markets, and turning streaming, social and first-party data into decisions the marketing teams can act on. Success looks like measurable audience growth market by market, a healthier conversion from casual listener to superfan, and a release calendar for both repertoires that runs as one regional plan rather than several disconnected ones. 

The role is based in Hong Kong and covers Hong Kong, Taiwan and Southeast Asia (SEA). You will sit within Hong Kong, Taiwan and Southeast Asia (SEA) International Marketing community, reporting to the Director, International Marketing in Hong Kong and working closely with the Head of Creative, Southeast Asia, ensuring regional creative alignment while executing tailored campaigns locally.