Marketing Manager
MiddleOn-site (Asia)Salary undisclosed
Required Skills
Next.js
Job Description
As Marketing Manager within Sony Music Entertainment Thailand, you will be the project lead on your assigned roster of domestic artists, responsible for building campaign plans in line with the artists vision and Sony Music.
Within the role you will be working closely with the artists, guiding them on social media, marketing planning and executing marketing and paid advertising strategies for the project, as well as commissioning creative and the marketing tools needed.
You will report to the Senior Marketing Manager of Sony Music Thailand and be joining a passionate group of like-minded and collaborative music fanatics.
What you'll do:
- Driving end-to-end marketing strategy across all projects. Own the full campaign lifecycle for assigned releases: positioning, audience definition, channel strategy, launch planning, and post-campaign analysis.
- Leading the team with clear direction, planning, and accountability. Set campaign standards (brief quality, approvals, asset readiness, measurement approach) and keep the team aligned through structured check-ins and progress tracking.
- Develop creative and audience-centric campaign concepts tailore
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