Posted 1w ago•Australia & New Zealand, Australia, Sydney
Artist Campaign Manager
MiddleOn-site (Australia & New Zealand)Salary undisclosed
Required Skills
Next.js
Job Description
The Artist Campaign Manager is responsible for developing and executing impactful marketing campaigns that maximise the visibility, cultural relevance, and commercial performance of Sony Music’s repertoire. Working across local and international priorities, the role partners closely with artists, management, international teams and internal departments to drive audience engagement, streaming growth and long-term value across digital, physical and emerging platforms.
This role plays a key part in bringing campaigns to life - balancing creative storytelling, audience development, digital innovation and commercial thinking to ensure Sony Music’s catalogue continues to connect with both existing and new generations of fans.
What you'll do:
- Manage a roster of international and domestic projects, acting as the day-to-day marketing lead and key internal point of contact.
- Develop and execute innovative marketing campaigns that drive revenue, audience growth and long-term artist value.
- Leverage data to identify opportunities within Sony’s long-tail of repertoire and trending tracks to drive campaigns that generate growth across D2C, CRM and streaming marketshare.
- Collaborate closely with Domestic roster artist teams, International label affi
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