VP, D2C Creative, Product and Campaign Strategy (Fan Engagement)

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing artists, songwriters, producers, and creators. Across our business, we are building the next generation of music commerce, fan engagement, and direct-to-consumer experiences globally.

The Role

Sony Music is seeking a VP, D2C Creative, Product and Campaign Strategy to join the global Sony Music D2C organization. Reporting directly to the Head of Sony Music D2C, this role will lead the D2C Creative, Product and Campaign Strategy team within The Greenhouse, Sony Music’s centralized D2C division.

The purpose of this team is to make D2C marketing a constant, evergreen discipline for labels that today focus their effort on the release cycle. It is a central, cross-label team that acts as an extension of label digital marketing and international market execution — providing D2C expertise, filling execution capacity gaps, and building the frameworks that let others work well — while leaving ar