Director of E-Commerce & Digital Marketing
This position is located in Homewood, AL (Birmingham metro). Relocation required if outside the metro; company-paid relocation assistance may be available.
Southern Shirt is a leading apparel brand recognized for its performance-print tees and exceptionally soft fabrics. With a robust direct-to-consumer online presence and a widespread retail network across the United States, we are committed to delivering high-quality products and memorable customer experiences. As we continue to accelerate our growth, we are seeking a Director of E-Commerce & Digital Marketing to lead our digital strategy and drive B2C revenue through innovative online initiatives.
This role is pivotal in shaping the future of our e-commerce channel, transforming data into actionable insights, and optimizing our digital marketing efforts. You will have full ownership of the online channel, including budget, channel mix, and performance targets, ensuring that our website operates as a high-performing sales platform.
What You'll Own
Strategy & Leadership
- Define the full ecommerce and digital marketing strategy against B2C revenue targets.
- Set priorities and approve execution across email, SMS, social, paid search, paid social, and content.
- Act as the primary decision-maker for digital, partnering with Product, Merchandising, Brand, and IT to optimize the online experience for conversion and scale.
Sit
