Analytics Implementation Consultant

We seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist to join Sporty Group. This role is critical in ensuring the accuracy, efficiency, and strategic use of our data analytics platforms to drive business objectives.

What you'll be doing

• Campaign Management: Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions. Analyse campaign performance data and provide insights to improve campaign effectiveness.
• Marketing Platform Integration: Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement.
• Stakeholder Partnership: Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations.
• Platform Audit: Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement.
• Implementation: Lead the implementation of GTM and GA4 a