Director, Performance Optimization

Square Enix is seeking a Director, Performance Optimization to join our team in El Segundo, CA. This person will lead paid media, CRM, and digital analytics initiatives across Square Enix West (SE West). As a critical role for SE West, their work is crucial in determing the profitability and brand success of a title launch across the full cycle (pre-, launch, and post-).

This role is heavily cross-functional and will partner with the Market Develoment, e-store, and Digital Sales teams. The Director will be tasked with leading the planning and development of all media aspects of SE West’s go-to-market campaigns and leading post-launch initiatives including identifying opportunities to optimize paid media, customer engagements, digital analytics, brand websites, and e-store activities.

In addition to deep expertise in performance marketing, the ideal candidate will be a strategic and tactical leader who can build a cohesive team across different disciplines within performance optimization.

Requirements

Role, Responsibilities & KPI's

• Consult with Market Development team, Digital Sales and the e-store group to define, recommend, execute and analyze areas of commercial improvement.
• Oversee the development of the paid media plan for each release, ensuring the right media vehicle, region, phasing, mix, and audience and developing activation plans f