Manager, Marketing (MMO)

Square Enix is a leading publisher of entertainment content, known for iconic gaming franchises such as the Final Fantasy series, Kingdom Hearts, Dragon Quest, NieR, and Life is Strange.

The Manager, Marketing plays a crucial role in guiding the team’s paid media efforts as well as supporting the development and execution of both launch and evergreen campaigns. Day-to-day responsibilities will include assets and programs creation for game launches, assisting with budgeting, and defining key performance indicators to evaluate campaign performance in addition to providing recommendations for campaign optimization. This role requires strong project management skills as they will help manage external agencies and internal stakeholders across our Western and Japan MMO groups.

You’ll find success in this role if you are a strong communicator, can navigate cultural and geographical boundaries, and enjoy working in a collaborative environment.

Roles, Responsibilities, and KPIs

• Develop integrated marketing and PR game expansion activation programs, defining key performance indicators (KPIs), budgets, and cost per activity to ensure successful campaign execution.
• Evergreen lifecycle management for live service product, with a focus on the full-funnel optimization to drive awareness, consideration and conversion.
• Work across multiple stakeholder groups to defin