Marketing Director

Job Summary

We are looking for an experienced Marketing Manager to lead marketing strategies across a portfolio of food and beverage (F&B) brands. The successful candidate will be responsible for strengthening brand positioning, driving customer engagement, developing pricing and promotional strategies, and supporting business growth through data-driven marketing initiatives.

The ideal candidate has strong experience in F&B marketing, brand management, digital marketing, and campaign performance analysis, with proven leadership and strategic planning skills.

Key Responsibilities

1. Strategic Marketing and Brand Management

• Develop and execute multi-brand marketing strategies aligned with business objectives.
• Prepare annual and quarterly marketing plans for each brand.
• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
• Develop and maintain consistent brand positioning, identity, and messaging.
• Identify marketing opportunities across outlets, delivery platforms, mobile applications, retail channels, and strategic partners.
• Develop seasonal campaigns, promotional offers, and new product launch strategies.
• Manage loyalty programs and initiatives to increase customer retention and purchase frequency.

2. Digital Marketing and Content

• Lead digital marketing activities, including social media, paid advertising, SEO,