Senior Integrated Media Planner

The Senior Media Planner is responsible for developing and executing media strategies that align with client marketing goals. This role requires a strong balance of analytical thinking, creativity, and executional excellence to deliver impactful, cost-effective campaigns across traditional and digital channels.

As a Senior Media Planner, you will play a pivotal role in shaping client media strategies, optimizing campaign performance, and driving measurable results. Your ability to research audiences, manage budgets, and collaborate across teams will position you as a key contributor to client success and the agency’s growth.

Key Responsibilities

1. Media Strategy & Planning

• Develop comprehensive media strategies tailored to client objectives.
• Identify the most effective media channels (TV, radio, print, OOH, digital, etc.) to reach target audiences.
• Conduct market research and competitive analysis to inform planning decisions.
• Build detailed media plans, including timelines, budgets, and channel allocations.

2. Campaign Execution & Optimization

• Manage the implementation and launch of campaigns across selected platforms.
• Collaborate with creative and account teams to ensure campaigns are cohesive and aligned with brand messaging.
• Monitor campaign performance using data-driven insights, adapting strategies to maximize