Area Sales Manager UK

Your purpose at Stanley/Stella

The Area Sales Manager UK is responsible for developing sales growth across the UK market through the existing Official Dealer (OD) network while expanding and strengthening the dealer ecosystem. The role translates company growth objectives into actionable market plans, builds strong partnerships within the textile decoration industry, and acts as a brand ambassador for Stanley/Stella.
 
By leveraging market intelligence and maintaining close relationships with dealers and industry stakeholders, the Area Sales Manager ensures sustainable revenue growth, market penetration, and alignment with Stanley/Stella’s values and business model.

Your role and impact

Sales Growth & Market Development

• Develop and execute a UK market strategy aligned with company priorities and growth objectives.
• Build detailed sales action plans to increase revenue and sales volumes within the assigned territory.
• Drive sales performance through existing Official Dealers by identifying growth opportunities and supporting business development initiatives.
• Monitor sales performance and market potential, adjusting priorities and plans when needed.

Dealer Network Management

• Develop strong, long-term relationships with Official Dealers and key accounts within the textile decoration community.
• Support dealers in p