Brand Manager

Your purpose at Stanley/Stella

As Brand Manager, you play a key role in shaping and evolving the Stanley/Stella brand across markets, channels and audiences.

Reporting to the Head of Brand & Communications, you act as the driving force behind the consistency, relevance and impact of our brand positioning. As the number two within the Brand & Communications team, you connect brand strategy with execution, working closely with Product, Activation, Sales and Creative teams to ensure a coherent and compelling brand experience at every touchpoint.
Combining strategic thinking, leadership and operational excellence, you will help bring our brand ambitions to life through inspiring campaigns, meaningful experiences, impactful storytelling and authentic sustainability communications.

You will also lead and develop a team covering Events, PR and Sustainability Communications, fostering collaboration, excellence and continuous improvement.

Your role and impact

1. Brand Strategy & Positioning

• Lead the evolution of Stanley/Stella's brand positioning, messaging and guidelines, ensuring consistency across markets, channels and audiences.
• Define and drive the seasonal campaign strategy and omnichannel calendar in close collaboration with Product, Sales, Activation and Creative teams.
• Ensure a strong and coherent brand expression across all custom