Director of Insights

Reports To: CEO or designated executive leader

Primary Partners: Revenue, Data, Activation, Product, and Executive Leadership

Core Mandate: Lead and evolve the Insights practice from a primarily polling-centered function into a broader, commercially relevant research and insights capability.

Role Level: Director-level practice leader with strong methodological fluency, commercial judgment, team leadership, and strategic storytelling capability.

Role Overview

The Director of Insights leads Statara's Insights practice, serving as the senior functional leader for research strategy, methodological rigor, analytical interpretation, and insight-driven storytelling.

Historically, Statara's Insights function has been rooted in political polling, including survey research, focus groups, questionnaire design, sampling, weighting, topline analysis, crosstab interpretation, and public opinion research. That foundation remains essential. At the same time, this role is responsible for helping evolve the function into a broader, commercially relevant insights practice that supports market research, audience understanding, account planning, product research, segmentation, modeling, message strategy, narrative development, and client growth.

This is not simply a research execution role. The Director is responsible for building the standards, frameworks, team capabilities, and cross-functional ways of working that allow