Retention Marketing Manager, GTM & Feature Adoption

About Strava

Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

About This Role

Strava's Retention team is responsible for reinforcing ongoing subscription value, from renewal to feature adoption, through lifecycle marketing and experimentation. As Product's GTM velocity has grown, so has the need for a dedicated bridge between Product Marketing (PMM) and Lifecycle Marketing, so that new launches can be supported by one-off activations, as well as integrated into lifecycle programs.

This role owns that bridge. You'll represent Retention across GTM alignment forums with PMM, MarTech, and Data, translating GTM briefs into scoped plans, targetable audi