Head of Marketing
Better Money
Strike is the Bitcoin company. With Strike, you can buy and sell bitcoin, pay bills, and borrow against your holdings. From individuals to businesses, Strike is purpose-built for every step of the Bitcoin journey. Available in more than 100 countries — including the U.S., Europe, Latin America, and Africa — Strike is building a better financial system powered by Bitcoin. Bitcoin is better money. Strike is how you use it.
Role
Strike has built one of the leading brands in Bitcoin, a global customer base, and a large organic audience without building a traditional marketing organization.
Now we are looking for a senior marketing leader to build that organization from the ground up.
As Head of Marketing, you will determine how Strike goes to market, how we acquire and retain customers, how we bring new products to market, how we measure marketing performance, and what team, systems, agencies, and capabilities we need to build over time.
You will own marketing strategy, customer acquisition, lifecycle marketing, product marketing, go-to-market strategy, attribution, marketing operations, budget, and team development.
This is a builder role. You will not inherit a mature marketing organization. You will build one.
You should be comfortable moving betwee
