Lifecycle Marketing Strategist
At Sunlighten, we're not just about infrared saunas, we are on a mission to improve lives through innovative health and wellness solutions. As a global leader in infrared sauna therapy, we are rapidly expanding and are on the hunt for a Lifecycle Marketing Strategist who is tactical, detail-oriented, and data-focused.
This person will own the strategy, execution, and optimization of lifecycle marketing. Managing lead nurture, qualification support, conversion, retention, and re-engagement journeys across both our DTC/eCommerce and B2B sales funnels. This is a hands-on role with direct ownership of performance outcomes. You will build the repeatable, scalable lifecycle systems that consistently move prospects and customers toward conversion, and that reduce churn and grow lifetime value once they are in the door.
The ideal candidate is a systems thinker who builds lifecycle machines, not just one-off sends. We are looking for someone who is highly analytical, technically proficient in marketing automation platforms, and confident in translating behavioral data into precise, personalized messaging at scale.
From our Kansas City roots to our growing global presence, including the UK, you will help drive Sunlighten's 25-year legacy in a wellness industry projected to reach $7 trillion by 2026.
Duties/Responsibilities:
Full Lifecycle Ownership:
- Own full lifecycle marketing str
