Marketing Specialist

Carotek, a SunSource company, provides process equipment solutions for the industrial, commercial and municipal markets in North Carolina, South Carolina, Tennessee, Georgia and Virginia.  Carotek represents over 85 manufacturers as their process equipment distributor, representative, and repair center for pumps, blowers, heat exchangers, valves, instrumentation, IIoT, steam, hydronics and municipal products. www.carotek.com     The Marketing Specialist will support our B2B marketing efforts, focusing on email marketing, inbound marketing, communications, and event management. This position will participate in brainstorming for and creating designing and creating marketing collateral (brochures, line cards, flyers, trade show displays, case studies, etc.), planning and scheduling email/direct mail campaigns email and social media campaigns, coordinating tradeshows and special events, performing market research, and facilitating/soliciting feedback from customers. This role also assists in outbound marketing campaigns including PPC, direct mail, and traditional advertising. Experience with lead management or CRM software is preferred.     Contribute to and create email marketing campaigns Review, maintain and update marketing collateral, including line cards, brochures, business cards, direct mail pieces, letters, postcards, lead capture forms, and presentations using various design software Assist with media buying and advertising PPC advertising, identify new advertising o