VP, Strategic Partnerships

Supermetrics helps marketers go AI-first, from insight to action. For fifteen years we showed up before the need was obvious: first to bring marketing data into Excel, first to build the Google Sheets and Looker Studio add-ons, first to connect marketing data to BigQuery. Data access is no longer the hard problem. Making AI work reliably for marketing is, and that is the opportunity we are going after next. And we have a great start. Adoption of our new AI products has been the fastest in our history.

Every serious MarTech-, AdTech-, and Data- platform is now competing to build customer value in the agentic era of AI. While model capability is improving quickly, an AI agent is only as good as the cross-channel context it can reason over. Supermetrics provides that context: the governed, normalized marketing data and semantic layer that platforms can trust and build their own products on top of. Sixteen thousand paying customers, powering over 200,000 businesses in more than 120 countries, all flowing through one foundation. That is not something a platform can assemble on its own, and it is why the best of them want to build with us rather than around us.

We already partner with many of the platforms that matter here. Some of those relationships run deep. Others are lighter than the opportunity deserves. Our Global Technology Partnerships team runs this work today and runs it well, but the team is not on the ground in the US, and