Head of CRO & Lifecycle

We’re looking for a commercially minded, hands-on operator to own the customer journey from first click to membership.

About the role

As Head of CRO & Lifecycle, you will lead the website, landing pages, offers, quiz and personalization pathways, conversion funnels, and the acquisition-to-membership lifecycle. You will set the strategy, but you will also be close to the work: shaping hypotheses, shipping experiments, reading the results, and improving the experience.

What you’ll own

• The end-to-end customer journey from acquisition touchpoint through membership

• Website and landing page conversion strategy and execution

• Offer strategy, packaging, positioning, and testing

• Quiz and personalization pathways that connect customer needs to the right experience

• Lifecycle programs for prospects who show intent but do not immediately become members

• A rigorous CRO and experimentation roadmap, including prioritization, measurement, and learning

• Cross-functional execution with Growth, Product, Brand, Creative, and other teams

What we’re looking for

• 5–8+ years of relevant exper