VP Brand

About Superpower

Superpower is building a new health system to extend and enhance human life. We bring testing, personalized insights and ongoing care together to help people understand their health and take action earlier.

Our challenge is to make proactive healthcare understandable, desirable and trusted enough that people choose to act. We want Superpower to become the brand people turn to when they decide to take ownership of their health.

About the role

We’re looking for a VP Brand to make Superpower a widely recognized and trusted health brand that people actively seek out.

You’ll own our brand strategy, integrated campaign roadmap and brand investment plan. Your job is to give people a clear reason to choose Superpower, bring that story to new audiences and build a stronger connection between the brand and the people we serve.

You’ll be accountable for the journey from customer insight to campaign idea, creative development, distribution and results. That means deciding which audiences and opportunities deserve our attention, setting the standard for the work and building the team and partner network to deliver it.

This is a hands-on leadership role. You’ll write briefs, shape messaging, review copy and design, work with production partners and get campaigns into the world.