Marketing Specialist - Email Marketing & Digital Communications

We are looking for an experienced Email Marketing & Digital Communications Specialist to lead our email marketing initiatives while supporting our broader digital marketing and communications efforts.

The ideal candidate is an email marketing expert with hands-on experience in campaign creation, marketing automation, audience segmentation, lead nurturing, deliverability, and performance optimization. Experience with SEO, social media management, PR, and marketing communications is a strong advantage.

This is a primarily remote role with occasional onsite attendance for company meetings, events, and marketing activities.

Key Responsibilities

• Email Marketing & Automation: Plan, execute, and optimize email marketing campaigns, automated workflows, audience segmentation, and lead nurturing initiatives. Monitor campaign performance, conduct A/B testing, and troubleshoot issues related to email platforms, deliverability, and campaign execution.
• B2B Outbound Marketing & Lead Generation: Build and maintain targeted B2B prospect databases, research companies and decision-makers, and verify contact information using lead generation tools. Execute cold email and LinkedIn outreach campaigns, monitor engagement, and optimize outreach strategies to support lead generation goals.
• Digital Marketing & Website Management: Create and optimiz