CRM & Retention Lead

Hello, we’re SURI. We're on a mission to radically transform oral care with beautiful everyday essentials designed for life. Championing high performance and future-focussed design, our award-winning sonic toothbrush transforms an uninspiring chore into an enjoyable daily ritual.

We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.

Since launching our sonic toothbrush in 2022, we’ve delighted over 500k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.

The Role

We’re looking for a CRM & Retention Lead to take ownership of our CRM, email performance marketing, and retention strategies. You'll be responsible both for a significant part of SURI’s acquisition marketing as well as fully owning retention marketing and the LTV strategy.

This is a high-impact role where you'll be responsible for optimizing email flows, launching high-converting sales campaigns, converting leads into customers, improving LTV through segmentation, automation, and strategic offers,