Marketing Manager

Role

Sword Health is looking for a Marketing Manager to join our marketing team and lead the creation of the marketing materials that speak directly to our members. You will own how Sword shows up in front of members across our products and a wide mix of acquisition channels, including email, direct mail, toolkits, landing pages, and paid media. This role sits at the center of a cross-functional group of designers, clinicians, copywriters, and marketing operations partners, and is responsible for turning a deep understanding of member needs into content that drives engagement and enrollment. We are looking for a creative, data-driven, and member-centric marketer who can manage multiple channels at once, move quickly, and keep improving results over time.

What you’ll be doing

• Lead the end-to-end creation of marketing materials for Sword Health members across our products and channels, including email, direct mailers, toolkits, paid media, and more
• Translate member insights, needs, and motivations into clear, compelling messaging and creative concepts tailored to each product and population
• Partner closely with design, clinical, copywriting, customer success, and marketing operations teams to brief, develop, review, and launch materials on time and to Sword’s quality and compliance standards
• Own the planning and execution of campaigns and assets across channels, ensuring a consistent, best-in-class member experience
• Analyze the main performance metrics of each channel (e.g., open and click rates, enrollment conversion, CPA, and engagement) and turn the findings into clear recommendations
• Design and run tests (messaging, creative, audiences, formats) and apply the learnings to continuously improve performance
• Work with clinical partners to make sure content is accurate, empathetic, and aligned with Sword’s clinical approach
• Work with marketing operations on audience segmentation, targeting, and campaign deployment
• Report on campaign and channel performance to internal stakeholders, and surface learnings that can scale across products and channels
• Stay close to the member voice by using feedback, research, and data to shape future content and strategy

What you need to have

• 3–5 years of experience in a marketing role, ideally in B2C, lifecycle, or growth marketing; digital health or B2B2C experience is a plus (but not required)
• Experience creating and managing marketing materials across multiple channels (e.g., email, direct mail, paid media, and/or toolkits)
• Ability to understand member needs and translate them into effective messaging and creative
• Strong project management skills, with the ability to plan, prioritize, and execute multiple initiatives at once
• Strong analytical skills, with a proven ability to read channel performance metrics, draw insights, and act on them
• Experience working cross-functionally with design, copy, clinical, and/or operations teams to deliver projects on tight timelines
• Excellent written and verbal communication skills
• A member-centric and growth mindset, with the ability to empathize with our patients and their challenges
• Creative and strategic thinking, with a willingness to test new ideas and push boundaries
• Collaborative with team members within and across US and international locations
• Experience and desire to work in a fast-moving, high-growth environment

What we would love to see (Optional)

• Experience in healthcare, digital health, or other regulated industries (e.g., familiarity with HIPAA and compliant member communications)
• Hands-on experience with marketing automation or CRM platforms and with paid media platforms
• Experience with A/B and multivariate testing and a data-driven approach to optimization
• Experience working with B2B2C models, where you market to end users on behalf of client organizations