Company
Founding Account Executive – Nordics
Your Impact
Tacto is the category leader for procurement in DACH manufacturing. We have strong product-market fit, a proven playbook, and now we're taking it into the rest of Europe.
The Nordics are one of our first markets. Sweden, Denmark, Norway and Finland hold some of Europe's most sophisticated industrial manufacturers, and the category is still wide open there. That's where you come in. You take the region and build it from the ground up. You research the market, find what resonates, and win the first customers and reference logos that everything else builds on. What you learn becomes the blueprint for how Tacto grows the Nordics from there. A real greenfield, with the freedom to shape how Tacto wins in your market.
You're not starting alone. A stellar expansion team is your sparring partner, and proven sales assets and a tested approach from DACH are your foundation. This is a highly strategic GTM role where you work hands-on to close the first deals and set the base for everything that comes afterwards. You're based with us in Munich and travel into your market.
Your Tasks
Open up the Nordics end to end: sharpen the ICP for Nordic manufacturing, define target accounts, win the first deals and lay the foundation for the region's growth
Run the full sales cycle: discovery, demo, potential analysis on real ERP data, ROI business case, closing
Work hand in hand with the expansion team and develop the outbound playbook for your market: messaging, sequences, segments, channels
Coordinate the marketing activities in your market so they generate pipeline
Feed structured insight back to Product, Marketing and Leadership, and shape how Tacto expands internationally
Your Profile
Several years of full-cycle closing experience in B2B SaaS, ideally with complex or technical products and multi-stakeholder buying processes
An entrepreneurial mindset above all: you want to build and own a market result, explore what works, and figure out the motion when the local one doesn't exist yet
Hands-on and self-driven: you go to market proactively and drive your own pipeline. You've carried a number before and know what it takes to hit it without a machine behind you
You grasp complex products and sell value over features, translating technical depth into business impact
Fluent, business-level English. Swedish, Danish, Norwegian or Finnish is a strong plus. We hire for mindset and ability, not origin or native language
You're based in Munich or ready to relocate. This is an on-site role - you build the Nordics from our Munich office and travel into the market
Who Thrives Here
You run your market like a founder runs a company. You're a hunter, hands-on to the core: you send the first cold emails, run the first discoveries, and do the early, unglamorous work where real traction is won. You go through the mud and build as you go, turning what works into a system the next person can run. And you think beyond the next deal. You're not just winning customers, you're laying Tacto's foundation in your region: externally through brand, network, and reference logos, and internally through the playbook and the case for the market.
Interview Process
Intro call with our Chief of Staff
Deep dive with our Head of Revenue
Get-to-know call with the AE you'd be working alongside
Onsite interview incl. case study and team meetings
Our Background
Tacto is building the intelligence layer that connects AI to the physical world of manufacturing, starting with procurement. AI is transforming every industry, but it stops at the factory gate. The knowledge that holds manufacturing together - part costs, suppliers, materials - is scattered across systems and people. Over 50% of a product's cost originates from suppliers, making procurement the single largest cost lever in manufacturing and the missing connection between t