Go to Market Manager
MiddleOn-site (New York)Salary undisclosed
Job Description
Go-To-Market (GTM) Manager
Location: New York, NY (in-person, flexible)
Compensation: Competitive base ($85K–$140K depending on experience) + variable + equity
About the Role
Our partner is hiring a GTM Manager to help build and scale their outbound growth engine from the ground up. This is an early, high-impact role working directly with the CEO and founding sales lead to define how the company generates pipeline and brings its product to market.
This is not a traditional SDR or marketing role. You’ll operate across both strategy and execution — owning outbound, testing messaging, building systems, and helping establish a repeatable motion as the company scales.
What You’ll Do
- Own outbound pipeline generation across cold calling, email, and LinkedIn
- Work closely with leadership to design and refine the company’s GTM strategy
- Build and optimize outbound systems, workflows, and messaging from scratch
- Identify and prioritize target accounts within finance and accounting organizations
- Engage and qualify senior stakeholders (CFOs, finance leaders)
- Partner with GTM engineering to leverage tools and automation for scale
- Continuously test and iterate on messaging, channels, and targeting
- Provide market feedback to inform product positioning and sales strategy
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