Digital Marketing Manager

The Basics:

At Tanium, the Digital Marketing Manager, Japan owns digital awareness, engagement, and pipeline across Tanium’s top enterprise accounts in Japan. This role builds and owns Tanium’s digital marketing engine in Japan — turning global strategy into Japan-market execution through integrated, account-based digital programs that build measurable share of voice within named target accounts and convert engagement into qualified pipeline for the Japan field sales team.

Performance is judged on account penetration, engagement depth, and pipeline contribution within Japan’s most strategic enterprises, with priority focus on BFSI and Critical Infrastructure, and Tanium’s alliance motions with ServiceNow and Microsoft. This role reports to the Director, Japan Marketing.

What you’ll do:

• Building awareness & engagement within named target accounts by:
  • Building Tanium’s digital share of voice and brand awareness within Japan’s top enterprise accounts, leading with BFSI and Critical Infrastructure
  • Driving and measuring account-level engagement — intent signals, content consumption, web and event interaction — concentrating spend where buying signals are strongest
  • Moving accounts deliberately through awareness → engagement → pipeline, reporting on account pro