Growth Marketing Leader
Our Clients are a Startup Technology, native AI organizations that are developing software to helps accelerate product innovation through AI-powered knowledge management, workflows, and automation. These companies serve enterprise customers across technology-first industries.
The Growth Marketing Leader will build and scale the company's demand generation engine, driving brand awareness, enterprise engagement, and qualified sales pipeline. They will not only bring vision and strategy to the role, but also have hands-on experience with marketing automation and CRM platforms, including HubSpot, Marketo, and/or Salesforce. Because our clients are creating a new category with limited existing market awareness, this leader must combine strategic marketing expertise with hands-on execution to educate buyers and generate demand.
Key Responsibilities
- Develop and execute an integrated demand generation strategy across paid, organic, and ABM channels.
- Build targeted campaigns for approximately 200 priority enterprise accounts, with a broader audience of 1,000 target accounts.
- Generate measurable sales-qualified pipeline and revenue opportunities rather than focusing primarily on MQLs.
- Establish campaign roadmaps, performance reporting, attribution, and ongoing optimization.
- Partner closely with Sales, BDRs, Marketing Operations, and other marketing functions to improve engagement and conversion.
- Potentially assume broa
