Senior Paid Social Specialist
We are looking for an experienced Senior Paid Social specialist to join our client’s rapidly expanding Media team, based in London. In this role, you will own paid social strategy and execution across our client’s portfolio of affiliate and comparison site properties, working across multiple brands to enhance paid social performance and drive commercial growth in a highly regulated vertical.
Key Responsibilities
Plan, launch, and optimise paid social campaigns across Meta, Snapchat, TikTok, Reddit, X, Telegram, and emerging platforms, driving traffic to affiliate and comparison site properties across our brand portfolio
Manage certification and whitelisting processes required to run compliant campaigns for a regulated/high-compliance vertical
Own campaign performance end-to-end, creative testing, audience/segment strategy, bid management, and budget pacing against ROAS/ROI targets
Run structured A/B testing on creative